Export Music Sweden – ExMS – operates within the music industry to bring Swedish artists into commercial and cultural contact with players on the international music market. We therefore support and coordinate Swedish participation in international trade fairs, seminars, festivals and other such activities around the world. We also arrange our own promotional concerts abroad for invited guests from the music industry. This we usually do in association with the Ministry for Foreign Affairs, the Swedish Institute, the Swedish Arts Council, local embassies and consulate-generals.